Legend Kapil Dev Appointed Brand Champion
Accloud Appoints Cricket Legend Kapil Dev as Brand Ambassador
Former Indian cricket captain and national hero joins Accloud to help drive digital transformation for SMEs Accloud is excited and humbled to announce that Kapil Dev, former Indian cricket captain and founder of Khushii, has been appointed as a Brand Ambassador. Kapil captained the Indian cricket team to World Cup glory in 1983, an achievement that is being immortalised in film this year. Since retiring from cricket, Kapil has played a significant role in India’s business and philanthropy communities. In 2003 Kapil founded independent non-profit Khushii, to empower women and children from marginalised communities in rural and urban India.
Highlights
• Kapil will help increase awareness of Accloud’s technology and innovative business platform with stakeholders across India
• Kapil brings an extensive network of business leaders and public figures
• Accloud’s commitment to social responsibility are closely aligned with Kapil’s charitable activities and drive to promote equality and prosperity across India
As one of India’s greatest sporting heroes and an ardent champion of inclusive education and fair business practices, Kapil’s support is further validation of Accloud’s positive social impact in the communities it serves. Accloud was founded on the belief that every business should have access to the tools they need to grow at the scale of their ambition. Its technology platform addresses the need for innovative solutions to the specific challenges faced by entrepreneurs in high growth markets. It is now rolling out its highly advanced multi-technology, mobile-first platform to provide seamless B2B e-commerce and best of breed accounting tools. Accloud and Kapil share a passion for inclusivity and empowerment. Through Khushii, Kapil has supported the education of over 20,000 students across India, enabling them to live better lives and escape poverty. He has worked tirelessly to develop educational programmes and founded schools in Andhra Pradesh, Telangana, Rajasthan, Haryana, Karnataka, and Maharashtra. In addition to empowering SMEs, Accloud last year launched the Ernie James Academy to provide opportunities for at-risk schoolgirls from deprived families across India. The programme not only offers sponsorship and scholarship opportunities but also provides compensation to families for the loss of income as a result of the child not working, as is common in much of rural India.
Ross James, Founder and CEO of Accloud, commented:
“I’m truly honoured to welcome Kapil to the Accloud team. He is an inspirational public figure, both for his world-famous sporting career and his lifelong devotion to empowering communities. Kapil brings with him the recognition of millions and a track record of impressive charitable work. I look forward to working closely with him to make a positive impact on the lives of millions of entrepreneurs across India. I founded Accloud after seeing first-hand the challenges that entrepreneurs face every day. It inspired my determination to improve not just their businesses but by extension their communities too. The values shared between Accloud and Kapil will drive our outreach to entrepreneurs across the country, and create meaningful change through digital transformation.“
Kapil Dev, Accloud Brand Ambassador, commented:
“Accloud is a wonderful enterprise. Financial and economic inclusion is a real issue for Indian SMEs. Accloud’s work is critical in breaking down barriers to the formal economy and simplifying regulatory compliance so that entrepreneurs can do what they do best, creating value that improves their lives and their communities. I look forward to wholeheartedly championing Accloud’s efforts to support businesses to grow by empowering them financially through technology.”